BACK TO ALL CASE STUDIESLuxury in Every Click: Antica Farmacista’s eCommerce Makeover
SERVICES
- Custom Theme Development
- Ongoing Maintenance
- UX/UI Design
TECHNOLOGY
- Magento
- Order Optimization
INDUSTRY
- Luxury Goods
ABOUT
Antica Farmacista
Antica Farmacista is a luxury fragrance house specializing in elegant home scents and personal care products. With roots in old-world apothecary tradition and a focus on high-end presentation, their products are sold in luxury boutiques, hotels, and department stores across the U.S.
THE CHALLENGE
A Site That Didn’t Match the Brand
When they contacted us, Antica Farmacista was looking for a team of developers experienced enough to perform complex customizations within the Magento platform. Their success in department stores wasn’t translating to their online business, so they also needed us to help bring customers to their website.
Issues with a lack of responsiveness and accuracy in previous development work forced Antica Farmacista into searching for a new web development company. Their eCommerce site was slow and didn’t function properly in Internet Explorer. On-page optimization was low and the store didn’t rank well in Google searches. In addition to these problems, Antica’s staff was having issues running and updating their store.
We were first drawn to Built Mighty’s hands-on approach to customers.
They had open lines of communication compared to other web development companies and [the cbw team] has been great about making it a joint experience. It makes a difference having a tech team you can rely on.
— Marketing Director, Antica Farmacista
OUR SOLUTION
From Template to Tailored
Auto-Replenish System
We integrated a subscription service allowing Antica’s customers to schedule the arrival of favorite items for as often as they would like. The Auto-Replenish System allows customers to manage the frequency, quantity and exact delivery date of their next shipment.
Sample Request Module
To encourage customers to experience the full range of Antica products, we created a custom module at checkout which allows them to select two specific samples.
Increased Visibility
A full SEO audit and update of the site, making sure that searchers were able to find it when entering “luxury fragrances”, “reed diffuser” and other terms on Google.
An Ongoing Relationship
Since the incorporation of their new features and the various search engine optimization strategies that Built Mighty enacted, the Antica Farmacista website has seen an increase in traffic and sales. The business is selling more products, and employees are now confident when operating the website.
THE RESULTS
A Digital Experience Worthy of the Product
Antica Farmacista was so happy with the quality support that they received, they signed up for Built Mighty’s maintenance program, ensuring they would receive the same level of service for all future updates.
Their updated site now aligns with their high-end brand presence, both visually and functionally. Improved navigation, enhanced mobile responsiveness, and a streamlined backend give their team the tools they need to keep delighting customers.
See More Success Stories
Let’s Build Something Mighty
Whether you’re kicking off a new project or looking to improve your current site, we’re here to make it happen. Let’s build something that not only works for your business but helps it grow.
Let’s talk
206-806-7809
Headquarters
Bainbridge Island, WA 98110, US
Have Questions? Contact Peter!
We’ve built more websites than the hairs on Peter’s head 😎
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