Google Ads Management That Drives Results

Stop wasting money on clicks that don’t convert.

Our Google Ads management services are designed to target buyers with high intent—turning searches into sales.

Whether you want to run Google Ads for your business for the first time or improve an underperforming account, we build campaigns that convert.

Talk with a Google Ads Expert ⟶

Considered part of the team by companies like yours.

I love showing clients what their site could look like with a fresh design.

That moment when it all clicks and they get excited—that’s the best part. Makes it all totally worth it.”

— Teresa, SEO Specialist & Designer at Built Mighty

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Why Choose Built Mighty for Google Ads?

We don’t just run ads—we build high-performing Google Ads campaigns from the ground up and integrate them directly with your site’s infrastructure. Here’s how we do it:

We set up accurate conversion tracking

GA4, Google Ads, and WooCommerce tracking configured to match your business goals—so you’re not guessing what’s working.

We structure your account for scale

Campaigns are organized by search intent and product/service categories, with custom targeting and negative keywords to reduce wasted spend.

We build landing pages that convert
Custom-built or optimized pages tailored to your ad messaging, with fast load times and clear CTAs—because good ads need strong destinations.

We constantly optimize

Review of search terms, bidding strategy, ad copy, device performance, and audience segmentation to improve results over time.

We connect ads to your backend

Our technical knowledge of WordPress, WooCommerce, and analytics tools allows us to integrate Google Ads campaigns with your website seamlessly.

We report what matters

Clear, actionable metrics: ROAS, conversions, CPA, revenue—plus insight into what’s working and what’s next.

Think of us as part of your team. We handle the strategy, setup, daily management, and reporting for your Google Ads, so you don’t have to stress about it. You focus on running your business—we’ll make sure your ads are doing their job.

Who We Are (& Why You’ll Like Us)⟶

Other companies we worked with were just looking for ways to make money.

Working with a development partner was a scary thing for us. We’ve outsourced contracts for a lot of aspects of our business over the years and a lot of times it just wasn’t a good fit. The companies we worked with didn’t take our needs into account and were just looking for ways to make more money. Then we met with Built Mighty.”

–– MaKayla, Kimberbell

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What is Google Ads and Why It Works

Google Ads (formerly AdWords) lets you reach people who are actively searching for your products or services. Unlike display or social ads, these users are already in buying mode—making it one of the most effective tools for generating leads and sales.

With Google Ads, you can:

Get immediate visibility on page one of search results

Target customers who are ready to buy

Control spend with flexible daily budgets

Measure performance through clicks, conversions, and ROI

Scale fast with real-time optimization

If you’re not managing it right, your campaigns can:

Burn through budget on low-quality traffic

Send users to irrelevant or underperforming pages

Miss conversion tracking or attribution

Deliver poor ROI due to lack of optimization

We prevent all that by combining strategy with technical precision—giving you a Google Ads engine that drives real results 🙂

Ready for Google Ads That Work? ⟶

Built Mighty has improved our main mode of doing business with our customers

There’s trust on our end that Built Mighty has the best solution for whatever problem we bring to the table.

–– Monique Hernandez, Associate Director of Digital & Content Marketing, Seymour Duncan

How We Scaled an Outdoor Retailer’s ROAS by 245%

The Challenge

The client was spending $3,500/month on Google AdWords with disappointing results. Their campaigns were generating clicks but few conversions, and they couldn’t accurately track which products were selling through their ads.

Our Approach

1)

Technical foundation

Implemented enhanced e-commerce tracking

Fixed broken conversion tracking

Set up proper audience segments

Integrated Google Merchant Center with WooCommerce

2)

Campaign restructuring

Created logical campaign hierarchy based on product categories

Implemented single keyword ad groups for top-performing products

Developed negative keyword strategy to eliminate wasteful clicks

Set up dynamic remarketing campaigns

3)

Landing page optimization

Created custom landing pages for top ad groups

Improved mobile experience (56% of their traffic)

Streamlined checkout process

Added trust signals and social proof

4)

Ongoing optimization

Weekly bid adjustments based on performance

A/B testing of ad copy and extensions

Regular landing page experiments

Expansion to Shopping campaigns

The Results (After 90 Days)

+ 172%

Ad Revenue

⬆ 5.4x

ROAS increased from 2.1x

⬇58%

Cost per Acquisition

+ 245%

Overall campaign profitability

Explore More Case Studies ⟶

We’re More Than Just Ads

Our Google Ads services are even more effective when paired with:

E-Commerce Digital Marketing

We build marketing strategies tailored to WooCommerce—from CRO and analytics to retention and multi-channel campaigns that drive sales and growth.

Explore E-Commerce Marketing Services ⟶

WordPress and WooCommerce SEO

Boost long-term traffic with SEO strategies built for your store. We handle technical audits, on-page fixes, local SEO, and product page optimization.

Learn About Our SEO Services ⟶

WordPress and WooCommerce Design

We design fast, conversion-focused WordPress and WooCommerce sites that elevate your ad performance, with custom builds and a mobile-first mindset.

Discover Our Design Services ⟶

WooCommerce Integrations

Seamlessly connect your WooCommerce store with payment gateways, CRMs, marketing tools, and more to streamline operations and boost sales.

Explore WooCommerce Integrations ⟶

Common Google Ads Questions We Hear

Have More Questions? Contact Us!

How much should I budget for Google Ads?

Your ideal AdWords budget depends on your industry, competition, and business goals. As a starting point, we recommend allocating at least $1,000-$2,000 per month for AdWords campaigns to gather meaningful data. During our initial consultation, we’ll help you determine an appropriate budget based on your specific situation and competitive landscape.

How long before I see results from AdWords campaigns?

Unlike SEO, which takes months to show results, properly managed AdWords campaigns can generate traffic immediately and conversions within days. However, optimization is an ongoing process. You’ll typically see initial results within the first two weeks, with performance improving over the next 1-2 months as we gather data and refine the campaigns.

Do you require long-term contracts for AdWords management?

We recommend a minimum 3-month commitment to allow proper campaign optimization and data collection. After that, we work on a month-to-month basis. Our clients typically stay with us long-term because of the results we deliver, not because they’re locked into contracts.

What makes you different from other AdWords agencies?

As a WooCommerce agency partner, we understand the technical aspects of WordPress and WooCommerce that impact advertising performance. This allows us to properly implement tracking, optimize site performance, and ensure your ads lead to a conversion-optimized experience. Many agencies can run ads, but few understand how to make them work seamlessly with your technical infrastructure.

Will my campaigns work immediately?

While AdWords can generate traffic immediately, truly effective campaigns require ongoing optimization. The first month typically involves setting up proper tracking, establishing a baseline, and beginning optimization. Months 2-3 are when you’ll typically see significant improvements in performance as we refine targeting, bidding, and creative elements.

Do you also handle Google Shopping ads?

Absolutely! For e-commerce businesses, Google Shopping campaigns are often among the highest-performing ad types. We have extensive experience integrating WooCommerce with Google Merchant Center and optimizing Shopping campaigns for maximum return on investment.

Built Mighty: Driving high-performing Google Ads campaigns with over a decade of digital expertise.

Latest News & Insights

Our blog shares proven tips on Google Ads and eCommerce growth—covering everything from ad strategy to conversion-focused design, all backed by years of experience helping online stores succeed.