Why AI Can’t (Really) Build Your WordPress or WooCommerce Site

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AI is everywhere—writing blog posts, generating images, suggesting code, and even trying to build websites. It’s fast. It’s impressive. And it feels like magic.

But can AI actually build your WordPress or WooCommerce site?

Let’s cut through the hype: not really.

AI tools are getting smarter, but when it comes to building a professional, secure, scalable website or eCommerce store, they’re still missing the mark. Here’s why.

First: What AI Can Do for Your Site

To be clear, we’re not anti-AI. We use it to speed things up all the time. It can:

• Generate starter content for pages or blog posts
  
• Suggest layout ideas or design inspiration
  
• Write simple bits of code (like a shortcode or a small CSS tweak)
  
• Help with brainstorming features or naming products
  
• Create basic wireframes or UI mockups
  

In other words: AI is a helpful assistant. But it’s not the architect, engineer, or project manager.

Why AI Falls Short for Building Real Websites

Here’s where the wheels come off.

1. AI Doesn’t Understand Your Business

A great website is a reflection of your brand, your goals, and your customers. AI doesn’t know:

• Your target audience
  
• Your pricing strategy
  
• Your tone, values, or voice
  
• How your sales funnel works
  

It can guess. But guessing isn’t good enough when a person at your company knows it better than an AI ever could. 

2. AI Doesn’t Know WordPress (or WooCommerce) Best Practices

You can ask AI to write some WordPress code, and it might look good. But does it:

• Follow security best practices?
  
• Work with your specific theme or plugins?
  
• Respect performance optimization?
  
• Handle edge cases or accessibility?
  

Spoiler: usually not. We’ve seen AI generate functions that break entire sites—or create plugins that conflict with WooCommerce updates.

3. No Real Customization

AI can suggest generic layouts or spit out a basic homepage. But when you need:

• Custom shipping logic
  
• A product builder
  
• Subscription billing tied to fulfillment rules
  
• A CRM or ERP integration
  

…AI is out of its league. These things require real planning, custom code, and human logic.

4. SEO, Performance, and UX Still Need Experts

AI doesn’t know:

• How to structure your site for search engines
  
• What Core Web Vitals are hurting your rankings
  
• How to improve mobile UX
  
• What CRO (Conversion Rate Optimization) strategies work for your audience
  

Great sites are made by people who understand the tech and the humans using it.

5. You Still Need A Human Touch

Even if AI could build a site (and it can’t), it still can’t:

• Collect content from your team
  
• Coordinate designers, copywriters, and devs
  
• Test the checkout flow
  
• Train your staff to use the CMS
  
• Think about how the site is going to affect real customers
  

An AI doesn’t know how to ask the right questions and it won’t understand all the connections between internal and external processes. 

AI + Experts = Better Results

Here’s the truth: AI is a tool. A powerful one. But tools need skilled hands.

At Built Mighty, we embrace AI where it helps:

• Speeding up documentation
  
• Brainstorming solutions
  
• Writing some supporting code
  
• Improving internal workflows
  

But when it comes to building, scaling, and optimizing WordPress and WooCommerce sites, we rely on:

• Real developers
  
• Real project managers
  
• Real strategy
  

Because your site deserves more than a “good enough” guess from a chatbot.

Don’t let AI hype convince you that shortcuts exist for building serious business websites. The fundamentals of good web development – strategic planning, quality code, thorough testing, and ongoing optimization – remain as important as ever.

AI is changing web development, but it’s not replacing the need for skilled developers who understand both technology and business. The future belongs to teams that can harness AI’s power while maintaining the human insight that turns websites into successful businesses.

Want to leverage AI effectively in your WordPress or WooCommerce development? Built Mighty combines cutting-edge AI tools with proven development expertise to build sites that work for your business. Contact us to discuss how we can help you use AI smartly without falling into its traps.