BACK TO ALL CASE STUDIESLeveling Up Funko’s Subscription Experience for Speed, Scale, and Sales
SERVICES
- Custom Web Development
- Ongoing Maintenance
TECHNOLOGY
- WooCommerce
- WooCommerce Subscriptions
INDUSTRY
- Consumer Goods
- Retail
ABOUT
Funko
Funko is a global leader in pop culture collectibles, known for turning fan-favorite franchises into stylized vinyl figures, apparel, and more. From Marvel to Disney, their ever-expanding lineup keeps collectors coming back for more.
THE CHALLENGE
Needed Something More Reliable & Easier to Update
Funko had a fantastic product with customers who anxiously awaited each product release. Unfortunately, the company was struggling with a clunky subscription service that wasn’t meeting their needs. With unhappy customers and overwhelmed employees, Funko knew it needed to overhaul the subscription service to something more reliable, visually intuitive, quicker, easier to update, and reflective of their community and brand.
We’ve absolutely brought down custom problems and concerns.
When we started working with Built Mighty we had roughly 50,000 subscribers and around 8,000 open tickets at any given point in time. This means that roughly 15% of our customers were coming back with inquiries. Currently, we have around 150,000 subscribers and have between 300-1,000 open tickets at any time, depending on our current development cycle. We’ve absolutely brought down customer problems and concerns.
Those numbers speak wonders for Built Mighty. We’ve seen results in revenue but also in terms of the experience had by our customers.
— Jenny Arnold, Funko
OUR SOLUTION
Developed New Subscription Program
Built Mighty stepped in and completely removed the existing system, developing a new custom subscription program. This enabled Funko’s profits to fly and allowed them to launch two new subscription-based websites: Legion of Collectors (DC themed subscription boxes) and Smuggler’s Bounty (Star Wars themed subscription boxes).
Comprehensive Training
Our team took a custom theme based off Funko’s designs and implemented it over numerous subscription websites.
Inventory Management System
This system was built to meet the needs of the Funko team and included reporting tools for creating reliable projections for upcoming campaigns. The inventory management system also provided users with a reliable method of understanding inventory status in its current state.
Members Only Section
This custom dynamic interface read each subscriber’s status and enabled “members” to have a personalized store view with options that weren’t available to other users.
Creating a Personalized Subscription Program
At the center of the project was a custom subscription program that included features allowing Funko to operate their popular service efficiently and with minimal stress. Built on the Woo platform, this program included an automated shipment tracking and upload system. It also gave Funko employees the ability to dynamically switch products, as, due to their subscription method their products change each month. Customers now have the ability to painlessly manage their subscriptions and the new program integrates with tax software.
THE RESULTS
Funko’s Subscription Program Drives 150% Growth
We built a custom WooCommerce subscription platform for Funko, featuring a scalable theme, a tailored inventory management system with forecasting tools, a dynamic members-only interface for personalized shopping, and automated shipment tracking with tax integration—streamlining operations and enhancing the customer experience.
See More Success Stories
Let’s Build Something Mighty
Whether you’re kicking off a new project or looking to improve your current site, we’re here to make it happen. Let’s build something that not only works for your business but helps it grow.
Let’s talk
206-806-7809
Headquarters
Bainbridge Island, WA 98110, US
Have Questions? Contact Peter!
We’ve built more websites than the hairs on Peter’s head 😎
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