There’s trust on our end that Built Mighty has the best solution for whatever problem we bring to the table.
About Visit Seattle
Visit Seattle is a private, non-profit destination marketing organization that connects more than 1,000 local businesses, products, and services with a lucrative visitor market.
PRIORITIZING WEB PROJECTS IN-HOUSE
As the primary tourism bureau for the city of Seattle, Visit Seattle uses their WordPress platform to speak to multiple audiences — domestic and international leisure travelers, tour operators, meeting and event planners, and media. That’s why the marketing team is constantly coming up with new ways to reach and engage users.
But Visit Seattle’s in-house developer, who was managed by the IT department and responsible to the entire organization, simply didn’t have the bandwidth to prioritize their requests. As a result, planning and executing on ideas that would drive growth became a serious challenge.
When that developer left in 2018, the team saw an opportunity to find a new development partner that could help them continuously build the website out with features, updates, and changes as needs arose.
But we would submit requests to our in-house dev and never even get a timeline. To not be a priority and have everything else stacked up on top, it just didn’t work.
It shouldn’t be static. It’s the vehicle to execute all our different ideas and priorities
AN AVAILABLE TEAM WITH A FLEXIBLE RETAINER
After considering several other agencies, Visit Seattle knew they had found a reliable partner in Built Mighty.
Built Mighty got them started with a flexible 40-hour monthly retainer, which includes a dedicated account manager and bi-weekly check-ins, where the marketing team can bring up new ideas and pain points.
From there, Built Mighty proposes solutions and draws from a network of developers with differing expertise to assemble the right team for each project, whether it requires technical ability or a more customer-facing aesthetic touch.
Being able to pull the right person into each project is so valuable.
Visit Seattle not only uses retainer hours to stay on top of small tasks:
They can also roll over or increase hours to tackle larger projects:
SETTING PRIORITIES AND MEETING GOALS
With Built Mighty on board, Visit Seattle’s marketing team has gained the ability to plan ahead, meet their website goals, and stay on track with their marketing efforts.
The consistent check-ins have helped them prioritize. And knowing they have a dedicated team taking care of the website has freed up their time to focus on other aspects of the job, like the social media, publications, and collateral pieces that drive growth for the organization.
Visit Seattle has even been able to leverage their bank of hours with Built Mighty to execute on the web portion of projects initiated by their advertising agency, saving the organization tens of thousands of dollars in the process.
But the relationship of trust combined with the cadence of communication with Built Mighty is really what makes our jobs easier.
Just knowing we have Built Mighty working on our website allows us to truly develop and move Visit Seattle forward
Work with a team that feels like part of yours
We’ll keep your tech running smoothly in the background, so you can focus 100% on your business.
Your team is about to get a whole lot mightier.
If it sounds like we might be a good fit, send us a message. We’ll get back to you within 24 hours. And then we can hit the ground running.