How Kimberbell Improved Site Security and Increased Sales with Custom Plugin
SERVICES
WooCommerce Plugin Development, WooCommerce Migrations
TECHNOLOGY
WooCommerce Subscriptions, Digital Downloads
INDUSTRY
Fabric, Craft & Sewing Supplies
Working with Stephanie and her team has been a dream.
For the first time, I had felt like we’d found the perfect fit. They make sure they fully understand our needs. They want to know the how and why of what we do to ensure the best outcome. They’ve suggested additional features and improvements along the way and it was never to get more out of us. They truly wanted to make sure that at launch our newest plugins were 100%.”
— MaKayla, Kimberbell
ABOUT
Kimberbell
Kimberbell is a well-established company in the crafting industry, specializing in machine embroidery designs. For years, they operated primarily as a B2B business, selling physical products like CDs containing their designs to retailers who would then sell them to end customers. Kimberbell initially came to us because they needed to move sites and because they had been hacked. Since then we’ve continued to add onto their site in a multitude of ways.
THE CHALLENGE
Outdated Tech, Limited D2C, and Manual Processes
Kimberbell faced several significant challenges that were limiting their growth potential:
- Outdated Distribution Model: Relying on physical CDs to distribute digital designs was becoming increasingly obsolete
- Limited Business Model: Their focus was heavily B2B with minimal direct-to-consumer capabilities
- Technical Limitations: Their website was underperforming and couldn’t efficiently serve both B2B and D2C markets
- Manual Processes: Many operations required time-consuming manual work, preventing the team from focusing on growth
- Quality Control Issues: Attempts to modernize with USB drives led to frequent quality assurance problems
We’ve seen an increase in sales and happier customers.
Our website runs better than it ever has. Built Mighty helped us clean up so much on our site and also built custom plugins for us to help us better streamline our business. With their help, we were able to transform our website (and business) from primarily B2B to a blend of B2B and D2C.”
— MaKayla, Kimberbell
HOW WE DID IT
Our Solutions
Moved them to Kinsta for managed hosting and were able to fix all the security issues related to their hack. We’ve also greatly improved their Autoship program that ships pre-released product to businesses to have available to sale.
Digital Dealer Exclusive (DDE) Program Modernization
Rebuilt their digital dealer exclusives (DDE) plugin which allows customer to have a license to download a product. This DDE is a mix of B2C and B2B as it allows individuals to signup or businesses to buy licenses and assign to individuals via their DDE user portal. This custom plugin to replace their legacy system, enabling retailers to:
Run monthly membership clubs with automated billing
Access digital design collections released monthly
Purchase and assign licenses to their customers
Digital Code Redemption System
Created an innovative solution that allowed Kimberbell to:
Generate thousands of unique, one-time use codes
Print these codes on cards for retailers to sell in physical stores
Enable customers to redeem codes on the website for instant digital delivery
Eliminate physical media (CDs and USBs) entirely from their workflow
Website Optimization
Improved the overall website performance by:
Migrating to better servers to increase site speed
Enhancing security measures
Cleaning up technical debt
Optimizing for both B2B and D2C traffic
Other companies we worked with were just looking for ways to make money.
Working with a development partner was a scary thing for us. We’ve outsourced contracts for a lot of aspects of our business over the years and a lot of times it just wasn’t a good fit. The companies we worked with didn’t take our needs into account and were just looking for ways to make more money. Then we met with Built Mighty.
— MaKayla, Kimberbell
Key Differentiators
Our collaboration with Kimberbell went beyond a simple vendor relationship. We took the time to understand their business needs, challenges, and goals, becoming an extension of their team. What made our partnership with Kimberbell particularly successful:
Continuous Improvement: We don’t just deliver a product and walk away; we continuously refine and enhance
Responsive Support: We quickly address any issues that arise, treating their problems as our own
Business-First Approach: We focus on understanding their business needs before suggesting technical solutions
Forward-Thinking Innovation: We help clients envision new possibilities and opportunities for growth
THE RESULTS
Higher Sales & More Users
We successfully transitioned Kimberbell from a B2B-only model to a blended B2B and D2C approach, eliminating physical media costs and streamlining operations. This allowed the team to focus on growth initiatives while also improving customer satisfaction.
+5%
In total sales
+ 20%
In average weekly users
100%
Reduction of physical media costs
“I would 1000% recommend Built Mighty to anyone looking for a development partner.
But I would say the best thing about working with Built Mighty is their responsiveness. Anytime we have issues, they are quick to respond and jump right in. We’ve worked through many issues together over the last year and a half. They’ve been more than willing to jump in and take a look at issues we are having, even if it isn’t one of their own plugins. Working so closely with Stephanie and Scott for the last year and a half, it feels like they are a part of our team.”
— MaKayla, Kimberbell
Let’s Build Something Mighty
Whether you’re kicking off a new project or looking to improve your current site, we’re here to make it happen. Let’s build something that not only works for your business but helps it grow.
Let’s talk
206-806-7809
Headquarters
Bainbridge Island, WA 98110, US
Have questions? Contact Peter!
We’ve built more websites than the hairs on Peter’s head 😎
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