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The Importance of Landing Page Optimization
February 7, 2012
< 1 mins
What is Landing Page Optimization?
A landing page is where visitors go when they click on your link or ad. When you optimize your landing page, it means finding the best format for converting as many of those clicks into paying customers as possible. First impressions are important and it’s worth putting a little extra thought into the structure of your landing pages.
Factors Leading to Poor Conversion Rates
There are many reasons why your landing page might not be as effective as it could be, including:
Do I Need My Landing Page Optimized?
Almost every website can benefit from an improved landing page. Some specific questions to ask yourself are:
If these criteria look familiar to you, then your landing page can be improved to yield higher profits. We have years of experience fine tuning landing pages to attract customers and give them what they are looking for.
If you want to learn more about the ins and outs of landing pages, we recommend reading 7 Things That Go Into All Successful eCommerce Businesses.
Get Started on Your Next Steps
Contact us today at [email protected] for a consultation. We will review your website and give you a no obligation quote.
Your team is about to get a whole lot mightier.
If it sounds like we might be a good fit, send us a message. We’ll get back to you within 24 hours. And then we can hit the ground running.