The Importance of Landing Page Optimization

What is Landing Page Optimization?

A landing page is where visitors go when they click on your link or ad. When you optimize your landing page, it  means finding the best format for converting as many of those clicks into paying customers as possible. First impressions are important and it’s worth putting a little extra thought into the structure of your landing pages.

Factors Leading to Poor Conversion Rates

There are many reasons why your landing page might not be as effective as it could be, including:

• The color isn’t right
• You have confusing CTAs (calls-to-action)
• The site navigation is messy
• There’s too much information on the page
• There isn’t enough information on the page
• The message is confusing

Do I Need My Landing Page Optimized?

Almost every website can benefit from an improved landing page. Some specific questions to ask yourself are:

• Do you have high traffic?
• Is your conversion rate low?
• Do you have design questions about your new landing page?
• Would you like a higher ROI (Return on Investment)?

If these criteria look familiar to you, then your landing page can be improved to yield higher profits. We have years of experience fine tuning landing pages to attract customers and give them what they are looking for.

If you want to learn more about the ins and outs of landing pages, we recommend reading 7 Things That Go Into All Successful eCommerce Businesses.

Get Started on Your Next Steps

Contact us today at [email protected] for a consultation.  We will review your website and give you a no obligation quote.

Magento

Managing Your Customers with Magento

2013-01-16

10 mins

builtmighty

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