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Why Customers Spend More When a Store has a “Save for Later” Option
February 28, 2017
Table of Contents
Our Customer Experience Series applies user experience research and design methods to improving eCommerce sales. By focusing on the person shopping on their eCommerce store, owners can make continuous improvements to improve the shopping experience and increase sales numbers.
The average abandoned cart rate is between 60%-80%1 for eCommerce stores. With numbers so high, store owners have several options to bring customers back to their stores to complete those purchases. One of those methods, though it may it may seem counterintuitive, is allowing customers to save items in their carts to purchase later.
Many eCommerce stores do not provide users a method for saving an item in their cart for purchase later. Magento and WooCommerce do not have this functionality by default. For sites without this option, customers are limited in the decisions they can make when they aren’t ready to purchase an item immediately. The user must either:
None of these choices help the customer get what they want or help the store sell more products. Looking at the cart from the customer’s perspective can help guide what options a store should have.
Customers don’t only add items to their cart to purchase immediately. Customers also add items to:
Ready to improve your store’s cart? Contact us at [email protected]. We can examine your entire checkout flow, provide suggestions for updates and start developing right away.
Your team is about to get a whole lot mightier.
If it sounds like we might be a good fit, send us a message. We’ll get back to you within 24 hours. And then we can hit the ground running.