Since 1976, Seymour Duncan has been the leading manufacturer of guitar pickups and effect pedals. Their Santa Barbara headquarters has supplied many of the great bands and musicians like Jimi Hendrix, Guns and Roses, and Pink Floyd.
A LACK OF TECHNICAL SUPPORT
Seymour Duncan had been one of major players in the guitar pickup space for years. But when new companies started to attract much of the younger market share, the Seymour Duncan team knew it was time to bring their dated website into the 21st century.
So they hired a web company to spearhead a major redesign and build. And while the new site looked great, the infrastructure was another story. The load time was slow. Bots were inflating the traffic. Regular updates weren’t happening. And making changes wasn’t easy.
Lacking confidence in their current company’s technical ability, Seymour Duncan went looking for a team with more expertise.
That’s when they found Built Mighty.
A DEDICATED WEB DEVELOPMENT TEAM
Using what they discovered, they stabilized the site and purged a large number of unused plugins to improve the speed and make updates possible.
From there, Built Mighty got to work on Seymour Duncan’s growing wishlist:
With bi-weekly calls and an available development team, Seymour Duncan is able to regularly attend to all new requests and keep their site operating at peak performance.
They’re actively engaged in the project, and it doesn’t just feel like a contractor. They’re very attentive.
A BETTER EXPERIENCE FOR INTERNAL AND END USERS
Since working with Built Mighty, the team has said that SeymourDuncan.com runs faster. The traffic numbers are more accurate. And sales of one popular product rose 221% since being implemented as an upsell.
Most importantly, the Seymour Duncan team feels more empowered to make necessary changes to the site, so they can continue to drive business forward.
I’ve gotten a lot of feedback internally about how much easier it is to make updates on the website. We’re able to create actionable change in real time.
Work with a team that feels like part of yours
We’ll keep your tech running smoothly in the background, so you can focus 100% on your business.
Your team is about to get a whole lot mightier.
If it sounds like we might be a good fit, send us a message. We’ll get back to you within 24 hours. And then we can hit the ground running.